Netflix Upped Second Half 2024 Viewing 5% to 94 Billion Hours, Driven by ‘Squid Game 2’

Netflix Feb. 26 disclosed that viewing time in the second half of 2024 increased 5% to 94 billion hours from 89.5 billion hours in the previous-year period. The streamer’s biannual “Engagement Report” covers about 99% of all video watch time on Netflix, which the company calculates dividing total hours viewed by runtime. Interestingly, Netflix said … Continue reading “Netflix Upped Second Half 2024 Viewing 5% to 94 Billion Hours, Driven by ‘Squid Game 2’”

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