Samba TV: 2 Million U.S. Households Stream Original ‘Lion King,’ Sonic the Hedgehog’ Ahead of Sequel Theatrical Releases
New theatrical releases Mufasa: The Lion King (Disney), and Paramount Pictures’ Sonic the Hedgehog 3, jumpstarted consumer streaming appetite for the franchises’ original titles. More than 1.1 million U.S. households streamed 2019’s The Lion King on Disney+, in addition to myriad transactional VOD platforms, according to new data from Samba TV, which tracks viewership through smart … Continue reading “Samba TV: 2 Million U.S. Households Stream Original ‘Lion King,’ Sonic the Hedgehog’ Ahead of Sequel Theatrical Releases”
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