‘Wicked’ Rose Parade Float Brings Back Event Marketing for Home Releases
Universal Pictures Home Entertainment, which during the heyday of the physical disc was a leader in high-profile “event” marketing, flipped open the old playbook Jan. 1 by creating a lavish floral float in the iconic Rose Parade to promote the home release of Wicked. Wicked became available for digital purchase and rent Dec. 31, with … Continue reading “‘Wicked’ Rose Parade Float Brings Back Event Marketing for Home Releases”
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