Hub: Young Viewers Prefer Social Media Over Legacy TV
Social media video platforms such as YouTube, Snapchat, Facebook and TikTok continue to play an outsized role in the lives of young viewers, at the expense of traditional premium TV. With only so many hours in the day, new data from Hub Entertainment Research finds that viewers under the age of 24 spend 21% of … Continue reading “Hub: Young Viewers Prefer Social Media Over Legacy TV”
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