Disney Ups Christmas Day NBA Viewership 84% Due to Streaming
Disney generated its most-watched Christmas Day slate of five NBA games in five years, averaging 5.25 million viewers per game in the U.S. across ABC, ESPN, ESPN2, Disney+ and ESPN+, according to Nielsen. Viewership was up 84% from 2.85 million viewers per game last year, driven in part by expanded access to the NBA across … Continue reading “Disney Ups Christmas Day NBA Viewership 84% Due to Streaming”
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