Paramount, Nielsen Ink Multi-Year Measurement, Analytics Deal That Includes Streaming
Paramount Global and Nielsen have signed a new, multi-year deal that includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV. Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE … Continue reading “Paramount, Nielsen Ink Multi-Year Measurement, Analytics Deal That Includes Streaming”
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