Peacock Streaming Helps Drive Record Macy’s Thanksgiving Day Parade, Football Viewership
Peacock streaming’s enhanced involvement in live events continues to pay dividends for NBCUniversal. The streamer’s live access to the Macy’s Thanksgiving Day Parade in New York City helped the 98-year-old event draw its biggest-ever televised audience of 31.3 million viewers across Peacock and NBC — up 10% from last year’s record 28.5 million viewers, according … Continue reading “Peacock Streaming Helps Drive Record Macy’s Thanksgiving Day Parade, Football Viewership”
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