Report: Subscription Growth Cooled to 2.8% in 2024 as Subscriber Retention Dominates Market Strategy

Filmbuff January 17, 2025

The growth of subscription-based businesses, including video streaming, declined to 2.8% from 4.1% in 2021, according to new data from Recurly, a digital subscription management and billing platform. About 20% of subscriber acquisitions included returning subscribers. More than $200 million in revenue was generated from subscribers who re-subscribed after pausing. Businesses offering a pause option … Continue reading “Report: Subscription Growth Cooled to 2.8% in 2024 as Subscriber Retention Dominates Market Strategy”