Samsung Ups Partnership With Magnite to Strengthen TV Streaming User Reach

Filmbuff April 10, 2025

Magnite, a digital advertising company, April 9 announced an expanded global partnership with Samsung Ads to bolster audience addressability in television streaming. From 2023 to 2024, Samsung Ads saw double-digit percentage gross revenue growth using Magnite’s Streaming SSP software. The tech enables Samsung to better manage behavioral audience data and increase the volume of targeted … Continue reading “Samsung Ups Partnership With Magnite to Strengthen TV Streaming User Reach”