TCL, PubMatic Ink Deal to Enhance Programmatic Ads for Live Sports
Global TV brand TCL and digital supply chain tech company PubMatic have announced a new partnership designed to enhance programmatic advertising for live sports. The partnership will connect TCL’s premium programmatic streaming inventory, including NFL Channel and CBS Sports, with PubMatic’s integrated platform to drive demand and efficiency, according to the companies. TCL will tap … Continue reading “TCL, PubMatic Ink Deal to Enhance Programmatic Ads for Live Sports”
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