Viant Technology Acquires Content Data Platform Iris.TV

Filmbuff November 16, 2024

Viant Technology, an AI-powered programmatic advertising company, has acquired Iris.TV, a global content data platform built for CTV. Content owners and platforms use Iris to supply a consistent content signal to marketers. Iris has integrated with more than 1,400 video content owners, platforms and content management systems indexing more than 60,000,000 streaming video files. Iris … Continue reading “Viant Technology Acquires Content Data Platform Iris.TV”